Marketing is hard. | Adam Ferrier
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Marketing is hard. | Adam Ferrier
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
... See moreI'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These ... See more
Candace H. • Candace H. on LinkedIn: I'm fed up. At this point in my career, I'm tired of writing the most… | 274 comments
Consumer marketing is way harder
Execs • Sunil Rajaraman (VP of B2B Marketing at GoodRx)
There is something no one tells you about this business. Creating a highly successful digital marketing agency is actually one of the hardest businesses in the world to scale. If you're not careful, you can build yourself a high-paying prison. While it’s a great way to get started with little capital, it’s actually very hard to play in the big leag
... See moreFrankie Fihn • Beyond the Agency Box
The problem with marketing is that much of the impact we're having is hidden from direct measurement.