Marketing is eating itself from the inside
It’s crazy how the constant drumbeat of “more personalisation equals more revenue” has created this sense of FOMO within our industry.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
Translating business challenges into creative ideas spontaneously is a dying skill that doesn't fit in circles, squares, diamonds and triangles
via M.T. Fletcher https://t.co/4srNDviH6I
