Marketing is eating itself from the inside
Old-school marketing is functional. It's about manufacturing emotion to manipulate people, jumping straight into showcasing products, highlighting features, promoting benefits and talking price. New-school marketing is never about manipulation. It's about engaging people with your raison d'être. That's why purpose is at the heart of a complete and
... See moreCarolyn Tate • Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
If the 90s was about thinking through your build, the 2020s is about thinking through marketing & distribution.
Elizabeth Yin • Why marketing is eating the world
Your Kickstarter is nearing its deadline, so sure, you have a good excuse to spam every “influencer” you know, begging for a link. But they ignore you. You work for a content marketing company, and you obsessively track how many clicks your articles get, even though the crap you write embarrasses you. You make graphs of how many Instagram followers
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
'Marketing', in whatever form, is the business of selling ideas.