Marketing is eating itself from the inside
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
In a sense marketing is an optimization process. One that’s responsible for bringing about the highest possible outcome out of a marketing mix.
It’s not our sole job to merely grab people’s attention. Look around. We’re living in the the attention economy, where it’s everyone’s job to grab people’s attention! We’re literally outsourcing comms to non
... See moreAll in all, product marketing businesses can only do so much to situate their goods in these broader cultural worlds without eating into their margins.
Toby Shorin • Life After Lifestyle
content marketing vs world-building — kening zhu
keningzhu.com
Marketing needs more meaning, because as people try to digest more information and more choices, they want help in sorting it all out so that they can make a decision. They want to know what is relevant within their frame of reference, and they want genuine advice. This is why so many of us turn to our peers for help. It’s also why a marketing goal
... See moreLois KELLY • Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
Marketing is the story marketers tell to consumers, and then maybe, if the marketer has done a good job, the lie consumers tell themselves and their friends.