Marketing Against The Grain
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Marketing Against The Grain
The Thought Leader Gold Rush
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human mode—a term describing the idea that as our world gets increasingly digital, people are seeking out and placing greater value on physical, authentic, and sometimes imperfect experiences designed with empathy and delivered by humans.
Ben duPont • Non-Obvious Thinking: How to See What Others Miss
at least for those unwholesomely fixated on the marketing arts.
Vernor Vinge • Rainbows End
Marketing in the AI era is a game of extremes.
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more
Average no longer cuts it. Only two types of marketers will thrive:
- Standout Creatives who craft unforgettable creative.
- Engineer-led Marketers who leverage AI to personalize and scale like never before.
Why? Software is multiplying, but distribution is shrinking. Attention is scarce, and generic is in... See more