John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
REDEF ORIGINAL: The Attention Economy Crisis: The Future of Content, Commerce and Culture
Joe Marcheseredef.com
The New Porn
open.substack.com
We’ve sacrificed nuanced judgment for a trend report without a methodology.
We’ve sacrificed white space thinking for whatever the average is doing.
And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).
As Rick Rubin puts it,
We’ve sacrificed white space thinking for whatever the average is doing.
And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).
As Rick Rubin puts it,
“If you... See more
Matt Klein • Self-Sabotaging Innovation: The Art of Doing Dumb Shit
Off Kilter 206: The Race for Marketing's Mind Part 1.
open.substack.com