John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
The fact is, brand-centric content is optimized for driving revenue, not for the quality of original content.
Eliot Couvat • What Decentralized Media Means To The Future of Digital Writing
Search engines — the window into the web for many people — top their results with pages containing thousands of words of auto-generated nothingness, perfectly optimized for search engine prominence and to pull in money via ads and affiliate links while simultaneously devoid of any useful information.
Social networks have become “the web” for many pe... See more
Social networks have become “the web” for many pe... See more
Beyond the Link Tax: Journalism and the Changing Nature of the Internet
Philip Moscovitchhalifaxexaminer.caWhen everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.