John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
John Battellebattellemedia.com
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John Battelle's Search Blog Marketers Have Given Up on Context, And Our National Discourse Is Suffering
The fact is, brand-centric content is optimized for driving revenue, not for the quality of original content.
Eliot Couvat • What Decentralized Media Means To The Future of Digital Writing
When everything is measured in terms of engagement, content will be optimized for addictiveness. Not entertainment or artistic merit. Not intellectual substance or creativity. Pure, plain addictiveness.