So much of of the existing music, film and TV culture — using 20th century technology — is cookie cutter, lifeless and uninspiring.

The democratization of the AI tools means even more people can pump out content, so context will matter more than ever in order to give meaning to the work.

In the face of ever-improving generative AI tools, you have to translate your own life context — experiences, rawness quirks, humor (eg. my affinity for awful dad puns) — into the creative work. Because if you are only expressing what can be “seen”, technology has it covered. But what can be “felt”? That is still uniquely ours.

As Donald Knuth put it: “Ai has by now succeeded in doing essentially everything that requires ‘thinking’ but has failed to do most of what people and animals do without thinking …”

What do we have left that is ours and ours alone? Sensorimotor skills that are all but automatic, yes. Consciousness, yes. Emotions. Instinct. Appetites, impulses and dr... See more