Margeaux Labat Proves Taste Still Matters

Curators, Curators

It has become popular to say we live in the information age, and we need curation to help us sort through the mess. But thus far, the conversation around “curation” has been too focused on the content and not enough on the structure. We seem to have accepted the job of the curator as providing a product review, a list of links, a... See more

Curators filter signal from noise in an increasingly noisy world. As the barriers to being a creator decrease, the internet gets even noisier and the need for credible curators increases. Algorithms will continue to play a role in aggregation, indexing, and personalization. But the best curation requires a human touch. You’re more likely to have an... See more

Digital platforms are largely devoted to making users consume more, faster—think of TikTok’s frenetic “For You” feed or Spotify’s automated playlists. Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation

But I want to know and be able to explain my personal taste, not just accept one that’s been spoonfed to me because of a pay-for-play scheme at Spotify, for instance. I don’t want my behavior modified by a social media empire; I want to make all my own mistakes.

There’s already a nascent movement pushing back against algorithmic curation of what we ... See more

I don’t want computers making me playlists. Human taste and our ability to appreciate art is a developed skill.

Imagine what taste makers and artists could do with $207 million.