Mapping the Passion Economy

With global distribution platforms, converging consumer tastes, more efficient business models, and emerging technologies breaking down many of the geographic barriers to building passionate communities, companies are being built and scaled around the world to capture value from this dynamic market.

For all the talk about the Passion Economy, it's still discussed mostly in terms of monetization (with a clear focus on subscriptions) There's so many opportunities to reinvent engagement and distribution, too 3 recent examples from @packyM @kanakhey and @jarroddicker 👇

The size of the Passion Economy can be assed in two ways 1) the number of influencers who have enough of a following to monetize their work 2) the size of the pockets of spend that could be fulfilled by individual creators