For an engineer or an advertising professional to be creative was not simply to be productive, though it was that, but also to model oneself not on the machine but on the artist or poet. It was to pursue work with an intrinsic motivation, a passion for the act of creation. It was to be more human. Though this didn’t necessarily change anything abou
... See moreSamuel W. Franklin • The Cult of Creativity: A Surprisingly Recent History
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“Design has the power to help humanity versus the unbridled consumerism that it currently contributes to.”
Debbie Millman • Brand Thinking and Other Noble Pursuits
“If you want to make people like things, work in advertising. If you want to make things people like, work in design.” - Brian Collins
Purpose-driven firms are radically rethinking sourcing practices, product design, value chains, and so on, and that’s to be celebrated. But while they do these things for us, behind the counter, they’re all too often still thinking of and communicating to people as Consumers – and contributing massively to those 3,000 messages a day, to that underl
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