As your body changes, you’ll start to be asked—constantly—about what you’re doing and how you’re making these radical shifts. Now you are the inspiration to others. Your transition to the Alpha will empower your friends, family, and peers to begin their own journey and believe they can have success. Remember, psychological hurdles are oftentimes

“A man is a success if he gets up in the morning and goes to bed at night and in between does what he wants to do.” —BOB DYLAN

“A man who as a physical being is always turned toward the outside, thinking that his happiness lies outside him, finally turns inward and discovers that the source is within him.” —SÖREN KIERKEGAARD

“It is not by muscle, speed, or physical dexterity that great things are achieved, but by reflection, force of character, and judgment.” —MARCUS TULLIUS CICERO

“The snake which cannot cast its skin has to die. As well, the minds which are prevented from changing their opinions, they cease to be minds.” —FRIEDRICH NIETZSCHE

THE ALPHA EATING EQUATION: PRIME Workout Days — Using the information in the chart, figure out how many calories you need in order to maintain your body weight. — Subtract 300 from that number. Now we’ve got your calories for workout days. — Multiply your lean body mass by 0.8. This number represents how much protein you should eat. — Based on

During the first two weeks of Prime, you will take in no carbohydrates whatsoever on the days that you don’t train with weights. On days you do train, you’re limited to 30 grams. We recommend that all 30 grams of carbs come in the form of a post-workout shake.

“People do it every day. They talk to themselves. . . . They see themselves as they’d like to be. They don’t have the courage you have, to just run with it.” —TYLER DURDEN IN FIGHT CLUB

PHASE IV: COMPLETE