Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
book Submit Now: Designing Persuasive Web Sites (New Riders Press, 2002), Andrew Chak closely follows the AIDA model and applies it specifically to website visitors.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
strategists dug into WiderFunnel’s central database of test results to identify past results with situations similar to Tourism BC’s in order to find layout approaches that had a high likelihood of improving conversions.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
