“Everyone’s focused on capabilities – typography, grids, colour theory – but those are the first things AI can replicate,” he says. “Then we pivot to taste, but taste alone isn’t resilient either. You can train a model on what’s tasteful.”

Real differentiation, Forest argues, comes from “taste- making ”, the ability to not only recognise trends, but... See more

To your question about what people starting out can do, I think there has been a crisis in criticism. I mean that in the most expansive way—not just hardcore criticism, but consideration of art. Think about the first album from some little band down the street from me. Who will write a review of that on the internet? No one. It was always hard to

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