Making Sense of Culture Amidst Contradiction

I see it as there’s sort of a Silicon Valley mentality of seamlessness and efficiency that often feels counterintuitive to the art world, which is more about slowly thinking and exploring. And I think that slowing down and exploring more might actually help technologists get to some of the stuff that they’re trying for anyway.

For clients looking for smooth answers in an irrational, messy and contradictory world, semiotics and cultural strategy will not offer black and white binary solutions, but rather deep understanding, foresight, and the ability to successfully navigate the gray.