Making our website
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Making our website
Positioning, first and foremost, is a noun, not a verb. That is, it is best understood as an attribute associated with a company or a product, and not as the marketing contortions that people go through to set up that association.
Geoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
marketplace. That’s where we set the foundation of the right positioning, and then build a thought leadership platform on top of that.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Programmatic website publishing
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Focus on Core Strengths
Under Jobs, Apple focused on what they did best:
- Creative tools for designers, educators, and professionals.
- Building simple, user-friendly products that stood out.
By narrowing focus, Apple regained relevance in key markets. https://t.co/Un0ipShJa3