Making Memes for the Global “Oat Milk Élite” | the New Yorker
(In Filterworld, everything must be a meme, like a remixable joke or image optimized to travel across the Internet.)
Kyle Chayka • Filterworld
cultural tastes may be shifting towards a new demand for authentic, hand-made digital experiences
New_ Public • 💾 Why we’re nostalgic for the early web
As we are fed more content, we are pushed deeper into algorithmic niches. In return, we are encouraged to engage with more extreme and polarizing identifiers because it is more labelable, more indexable by the machine — the creation of the “Island". On this island, the slang, in-jokes, and archetypes which emerge as a community develops in isolatio... See more
Cultural products and consumer habits alike increasingly conform to the structures of digital spaces.
Kyle Chayka • How the Internet Turned Us Into Content Machines
