Saved by Jonathan Simcoe
Making “Freemium” Work
- Freemium ladder conversion increasing from early single digits (1-3%) to late single digits (5-10%) through compounding accrual of consumer trust and stickiness
Business Breakdowns • Calm: The Sleeping Giant - [Business Breakdowns, EP. 08]
Freemium can be a great tool, but it’s important to remember that freemium is a means to an end—and that end, always, is revenue.