added by Jonathan Simcoe · updated 2y ago
Making “Freemium” Work
- - Freemium ladder conversion increasing from early single digits (1-3%) to late single digits (5-10%) through compounding accrual of consumer trust and stickiness
from Calm: The Sleeping Giant - [Business Breakdowns, EP. 08] by Business Breakdowns
The key success factors for a freemium model are: 1. An attractive basic offer: which can attract a lot of users. 2. The right fencing : between the basic and the premium offer, in order to convert first-time buyers.
from Confessions of the Pricing Man: How Price Affects Everything by Hermann Simon
- one consistent theme, long-term, will be that the lines between sales and success increasingly become blurred, because there's not much difference between a user who's free and a user who's been a paying customer for a while. Your job as a go-to-market team should be to help that user unlock value from the product and continue to realize new value ... See more
from Earl Lee, co-founder and CEO of HeadsUp, on the modern data stack value chain by Jan-Erik Asplund
Ted Glasnow added