In a way, positioning is fake for a brief period of time. You’ve noticed just enough patterns to gain some credibility. Then you make the most of that driver’s permit to keep exploring, keep learning, and keep articulating insight. Eventually it feeds on itself and then you step into your expert clothes and really fill them out.

The more obvious ways to boost your credibility include: Develop deep expertise in your industry. Stay current with industry trends and business news. Offer your point of view when you have one.