
Make Time: How to focus on what matters every day

If you wear a watch, you can keep your smartphone out of sight. And when it’s out of sight, it’s easier to ignore.
John Zeratsky • Make Time: How to focus on what matters every day
Your urgent Highlight might be one of the following: Create a price quote and send it to a customer who’s expecting it before the end of the week. Request catering and venue proposals for an event you’re organizing at work. Prepare and cook dinner before…
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John Zeratsky • Make Time: How to focus on what matters every day
Jake chooses his Highlight in the morning, sometime between eating breakfast and starting work.
John Zeratsky • Make Time: How to focus on what matters every day
intentional treats.
John Zeratsky • Make Time: How to focus on what matters every day
The first step is choosing a single highlight to prioritize in your day. Next, you’ll employ specific tactics to stay laser-focused on that highlight—we’ll offer a menu of tricks to beat distraction in an always-connected world. Throughout the day, you’ll build energy so you can stay in control of your time and attention. Finally, you’ll reflect on
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While the Busy Bandwagon defaults to endless tasks, the Infinity Pools default to endless distraction.
John Zeratsky • Make Time: How to focus on what matters every day
Sports have a powerful grip on us. They satisfy an innate tribal urge. We grow up watching local teams with our parents, families, and friends. We discuss sports with colleagues and strangers. Each game and season has an unpredictable story line, but (unlike real life) they all finish with clear-cut win-or-lose outcomes that we find deeply gratifyi
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“Unfortunately, I don’t have the time to do a great job on this.”
John Zeratsky • Make Time: How to focus on what matters every day
But is constant busyness really mandatory? Is endless distraction really a reward? Or are we all just stuck on autopilot?