Collaboration: Working together well with other people and seeking to combine your complementary strengths 3. Craft: Applying skill to achieve high-quality results and always striving to do better 4. Diligence: Doing the necessary grunt work and never resorting to shortcuts or half measures 5. Decisiveness: Making tough choices and refusing to dela

Unleashing creativity requires that we loosen the controls, accept risk, trust our colleagues, work to clear the path for them, and pay attention to anything that creates fear. Doing all these things won’t necessarily make the job of managing a creative culture easier. But ease isn’t the goal; excellence is.