Make Something Heavy

Light mode is fast and iterative, producing work that’s quick to make but just as quick to fade. It’s the mode of rapid experiments, side quests, and prolific posting. Heavy mode is slower, deliberate, and intentional (often hermit mode). It’s the mode of deep work that builds over time and carries lasting weight.

We create more than ever, but it weighs nothing.

Creating for 24-hour cycles isn’t freedom, leverage, or legacy—it’s just renting out your time.

AI now promises results without the reckoning, but frictionless creation leads to weightless rewards. No one dreams of merely pushing a button to generate their magnum opus. The struggle is what makes it count, what gives it weight.1

Some go straight for the heavy: building the billion-dollar startup, writing the world-changing book, recording the defining album. No pit stops . Or, in less relative terms: things that will stand on their own and stand the test of time. Weight is lindy . Others build up to this: essays before the book, short films before the feature, prototypes b... See more

People ask, "What are you working on?" They’re really asking: What’s your endgame?

Light things shape culture, but rarely shape us.

Light mode is fast and iterative, producing work that’s quick to make but just as quick to fade. It’s the mode of rapid experiments, side quests, and prolific posting. Heavy mode is slower, deliberate, and intentional (often hermit mode). It’s the mode of deep work that builds over time and carries lasting weight.

AI now promises results without the reckoning, but frictionless creation leads to weightless rewards. No one dreams of merely pushing a button to generate their magnum opus. The struggle is what makes it count, what gives it weight.