You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count.

Pre–heavy thing people are still searching, experimenting, iterating. Post–heavy thing people have crossed the threshold. They’ve made something of substance—something that commands respect, inspires others, and becomes a foundation to build on. And it shows. They move with confidence and calm.

Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.

So many creators start in the shallow pool of some algorithm’s grip—until, inevitably, they go searching for something heavier. From short-form to long-form. From building in public to locking in to solitude, obsession, deep work. To create a book, a film, an album, a company—something that stands alone.

At any given time, you’re either pre–heavy thing or post–heavy thing . You’ve either made something weighty already, or you haven’t. Pre–heavy thing people are still searching, experimenting, iterating. Post–heavy thing people have crossed the threshold. They’ve made something of substance—something that commands respect, inspires others, and... See more

The internet is (mostly) a machine for light things.

Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.

We create more than ever, but it weighs nothing.

Simple logic: Light achievements beget light awards. Heavy achievements beget heavy awards.