Make Classics, Not Content - More To That
classics stay classic and become more so over time. Think of it as compound interest for creative work.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
An essential part of making perennial, lasting work is making sure that you’re pursuing the best of your ideas and that they are ideas that only you can have (otherwise, you’re dealing with a commodity and not a classic).
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
https://substack-post-media.s3.amazonaws.com/public/images/0dd74b6e-643d-4f67-b94f-e59dddc9510b_574x788.png
The modern makers’ machine does not want you to create heavy things. It runs on the internet—powered by social media, fueled by mass appeal, and addicted to speed. It thrives on spikes, scrolls, and screenshots. It resists weight and avoids friction. It does not care for patience, deliberation, or anything but production .
It doesn’t care what you ... See more
It doesn’t care what you ... See more
Anu Atluru • Make Something Heavy
