Going back to Thich Nhat Hanh, I believe that writing is part of every design. If you can clearly define what you’re making and articulate its value, the steps to bring it out into the world will go much faster. It’s easy to put pixels together when you’ve already made decisions. And since we work across systems and borders, there’s no better way t... See more
Nicole Fenton • Words as Material
The product definition—or understanding—phase sets the foundation for the final product. Only after we understand what actually matters to the business stakeholders and customers can we start thinking of ways to conduct the research. And only after we have done the research can we actually start designing.
Irene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
On the other hand, if your company is not yet set up around dedicated product teams, this is probably the most important thing for you to fix. Everything else depends on this.