Who’s going to bother with all the work it takes to make a track successful on streaming services, if you can net more revenue faster through much more pleasant dynamics on your own terms?

This is reflective of a broader trend—artists want direct ownership over the relationship with their fans, and to be compensated based on how these fans interact with their music. Case in point: SoundCloud’s recent foray into ‘fan-centric’ payouts, Deezer’s continued experimentation with user-centric payout models, and the ongoing parliamentary inq... See more

"When we look at what happened with streaming, the artists who adopted early and understood how to leverage the streaming platforms in terms of cadence of release, number of releases a year, and how to market those releases through social, sped past artists who were coming from the iTunes download world.We saw a totally streaming native star come o... See more