Magic Words for Earning Attention
Just whoever tells a story that catches people’s attention and gets them to nod their heads is the one who tends to be rewarded.
Morgan Housel • Same as Ever: A Guide to What Never Changes
There is a long-standing, widespread belief that attention carries value. In English, attention is something that we “pay.” In Spanish, it is “lent.” The Swiss literary scholar Yves Citton, whose study of the digital age, “The Ecology of Attention,” argues against reducing attention to economic terms, suggested to me that it was traditionally consi... See more