So, how do you write content that grabs attention and drives results? The answer lies in infotainment—the art of blending information with entertainment.

Enjoys creating and telling stories: Storytelling remains one of the best ways to make meaning and help people remember, understand, and repeat ideas. * Uses swear words to get attention: Disruptive ideas and language get attention. * Likes to try new things: People get bored and like new ideas and experiences. * Likes simple rules: Don’t make thin