Most companies tend to price their products towards the end of the product development cycle. This conversation explains why you should do the opposite: work on price before product or right at the start. Here’s 10 lessons I learned from the podcast + some visuals. https://t.co/wrD9jfpXLG

The price of a product is one of the most important decisions a company can make. LinkedIn's decision to bundle some seldom-used features as premium accounts generated an almost $250 million revenue stream. Startups often set their prices low to attract customers and never raise them again.