Madhappy Is Spreading Mental Health Awareness Through Fashion

"Dopamine dressing" isn't just fashion media jargon. It's a psychological coping mechanism. Moda Operandi reported a 37% increase during 2024 in sales of bright, heavily patterned, or maximalist pieces (from brands inc. Chopova Lowena and Marine Serre). Valentino's pink PP collection drove a major sales spike for the brand during the Pierpaolo year... See more