M. E. Rothwell | Substack

often the experience of using traditional social media — which involves “navigating aimlessly and pointlessly through an apparent unceasing waterfall of content” — is associated with impressions of deadness or lifelessness. We can step into the content waterfall at any point in the day, and it will still be there: endlessly, lifelessly flowing.

In web2, basically anyone who posts any form of content surrenders it to a continuous feedback loop wherein the platform not only owns and controls your data—it also earns a vast majority of the revenue from what you’ve created.