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🚕 Lyft
Travis Kalanick started Uber as a hack to split a few private cars with his friends. Thefacebook.com was just a student directory written in PHP. Even Elon Musk started SpaceX with the goal of merely increasing NASA’s budget by pulling a PR stunt.
Daniel Gross • How To Decide What To Build
That combination of a real problem, the right timing, and innovative technology allowed Uber to shift the paradigm—to create something that traditional cab companies couldn’t even dream of, never mind compete with.