Saved by Matthew Giampetroni
LVMH and the Luxury Strategy
Each year, new products account for approximately 15 % of LVMH sales, and some of them enjoy operating margins of up to 47 % . (For a list of the company’s brands, see the exhibit “The House of Arnault.”) What makes these statistics all the more remarkable is that many of these products at first appear utterly outlandish—a kidney-shaped handbag... See more
Suzy Wetlaufer • The Perfect Paradox of Star Brands: An Interview with Bernard Arnault of LVMH
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
amazon.com
2026: The Great Luxury Reset - 7 truths confirmed byMcKinsey & Company#StateofFashion2026,The Business of Fashion, and my week at#BofVOICES
Truth 1
#Luxuryisn’t in demand crisis — it’s in a belief crisis.
Prices up +32% since 2019.
Perceived quality down –18%.
61% say brands “don’t justify their price.” (The Business of FashionxLyst)
Hermèsis perhaps the... See more
Truth 1
#Luxuryisn’t in demand crisis — it’s in a belief crisis.
Prices up +32% since 2019.
Perceived quality down –18%.
61% say brands “don’t justify their price.” (The Business of FashionxLyst)
Hermèsis perhaps the... See more