Saved by Matthew Giampetroni and
LVMH and the Luxury Strategy
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
amazon.com
Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more
KG • Letter #100: Bernard Arnault (2016)
