Luxury’s new checkout: Charting the path from discovery to purchase

Vintage establishes luxury as knowledge - both the knowledge of environmental cost of fashion and the knowledge of history, meaning and importance of cultural goods.

“It’s very much about how the space makes you feel and how memories can be created there. Physical retail can bring so much to the customer that then the transaction will follow,” observes The Future Laboratory’s Buller. “Online shopping, social commerce, live-stream selling and all of those things have their place. But, in a physical space it’s ab... See more