Luxury’s new checkout: Charting the path from discovery to purchase

Once you do, though, you may just come to trust their opinion and taste more than a traditional retailer’s—especially when those retailers are increasingly stocking the same brands and the same products, with no discernible point of view.

Powered by Instagram Checkout feature, social commerce means buying from people we follow, rather than going to actual stores and brand websites. Quite an oxymoron, social commerce represents the ultimate merger of money and influence, economy and culture, self-monetization and self-promotion. It turns consumption into creativity and blurs the boun... See more