Luxury produce | Dirt
Let’s take an example. The luxury sector, fashion in particular, has increasingly become a key theater for umami. Throughout the history of human civilization, luxury was premised on being expensive, meaning it resulted from investing an unreasonable amount of work, material or other scarce resources into the making of a thing.
nemesis.global • The Umami Theory of Value: Autopsy of the Experience Economy
Fashion has gone foodie.
Food has long been an important part of the marketing mix for brands, particularly in recent years, as brands like Ralph Lauren, Prada and Coach engage fans with cafés and reward top shoppers with sumptuous dinners. But increasingly, it’s being used in advertising imagery,... See more
instagram.comWhy does luxury brand Balenciaga sell a $2,000 purse modeled after a $1 blue Ikea shopping bag? What’s behind the craze for seemingly distressed and worn-out Gucci sneakers? What is Sarah Jessica Parker doing rummaging through the dusty clothes in Rome’s Via Sannio flea market? Why is Cracco, a Michelin star–winning Italian chef, using commercial... See more