Luxury brand positioning strategy: How to craft a winning one
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Luxury brand positioning strategy: How to craft a winning one
The 2025 State of Brand Presented by Red Antler
The 2025 State of Brand explores emerging branding trends including minimalist communication, subtle technology use, authenticity, optimism endorsement, and prioritizing human experiences to build lasting consumer trust and societal impact.
assets.ctfassets.netIf you want your brand to matter, ask yourself if the story you are telling is one that lives. Can your users make the story their own? Is there an emotional connection between the story and your audience? Does the story give your company a platform for growth and expansion, or has it tied you to unchanging expectations?
Brands help people choose. Developing a brand strategy means not leaving your audience's choice to chance, but having a plan about who you want on board to support you and how you can get them on board.
Anne Miltenburg • Brand the Change: The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
A successful brand uses its unique set of values to drive a successful business strategy – to encourage consumers to choose it over its competitors. Therefore a successful brand is one that achieves a high degree of recognition by consumers. However, this relationship is based upon reputation, so for a brand to retain its position, it must ensure t
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