According to Fiske and Silverstein the three kinds of “new luxury” share certain common traits, which set them apart from old luxury. Whereas old luxury goods were based on status, class and exclusivity, a new luxury philosophy inspires consumers to forge stronger emotional ties to the products and brands. Companies engage consumers and reap the... See more

• Think of Pinterest as your visual moodboard. Curate images that express your brand’s feeling. Not just what you sell, but the kind of life your audience aspires to.


• On Substack , write like you’re letting them in on your inner circle—philosophies, opinions, POV, the behind-the-scenes of your process. Make it intimate, not just instructional.


• Your

... See more