Lululemon to Buy Mirror, a Fitness Start-Up, for $500 Million (Published 2020)

For some, social isolation will leave them craving the community aspect of their favorite studio or gym more than ever before. Others who responded to the pandemic by purchasing a Peloton, outfitting a home gym, or downloading an app like Obé Fitness might not turn back.

Lululemon has one of the best owned-distribution platforms in the world. They have 489 company-owned stores that do extremely well. In 2019, their sales per square foot were $1,657, compared to the retail industry average around $325, giving them the highest sales per square foot in all of apparel.