The ability to integrate real life experiences with digital capabilities and to draw the best of both physical and digital not only makes experiential retail more powerful, it also draws on this concept of Omnichannel (which we all know drives incrementality in sales and loyalty). With Mirror, Lululemon adds new consumer journeys to build these... See more

If lululemon were buying a standalone hardware business, I’d be skeptical of their ability to turn it into a stream of subscription revenue. But Mirror immediately gives lululemon a monthly charge on consumers’ credit cards, something they didn’t have before.