![Thumbnail of Luke Burgis: The Power of Mimetic Desire [The Knowledge Project Ep. #138]](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/742b1d6b/thumbnail.png?height=75&dpr=2)
Saved by Juan Orbea and
Luke Burgis: The Power of Mimetic Desire [The Knowledge Project Ep. #138]
Saved by Juan Orbea and
Buried in a deeper layer of our psychology is the person or thing that caused us to want something in the first place. Desire requires models—people who endow things with value for us merely because they want the things.
This same kind of thing happened over and over again. And it wasn’t just with objects. I noticed that whatever the people around me cared about, I began caring about, too. Business awards. Exclusive conferences like TED and Davos. Events like Burning Man and Art Basel. That was what other successful entrepreneurs seemed to care about, and I found m
... See more