Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

## Playbook: Words That Work by Frank Luntz

This playbook distills the core principles of Frank Luntz's "Words That Work, Revised, Updated Edition," focusing on how to communicate effectively by understanding that it's not what you say, it's what people hear.

WHAT (Focused Subject/Lesson/Insight/Framework): The central lesson is that effective commun

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