Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
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Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
great brands have two advantages: (1) they evoke respect for their technological performance, durability, and effectiveness; and (2) they evoke love because, well, . . . we love them.
Martin Lindstrom • Small Data: The Tiny Clues That Uncover Huge Trends
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets
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