Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)

A/B messaging test.

Exit surveys.

Even if you don't know what this means from a technical perspective, you do know what they're claiming is unique.

Social/customer sentiment.

It's hard to ask people to pay for something when they haven't yet experienced its value. The

Read It Later was used by 3.5 million people—nearly triple the users of Instapaper—

Sharing data around shifting trends in consumer behavior.

They connected themselves to a much bigger “anytime, anywhere” megatrend, saying “we're the ones who are doing this for Internet content.” They

like the ability to save videos and images—and define what was important for products like theirs.

Table 6.1 Comparing typical product first methods with those that make it easier for others to evangelize.