Love Is the Killer App: How to Win Business and Influence Friends

Don’t be afraid to buy three to five books at a time. Although this may end up costing you up to a couple of thousand dollars a year, think of it as an investment in your future. That two thousand dollars today could net you many hundreds of thousands of dollars tomorrow.

People hold you in the highest esteem when they realize you have no expectations that you will

Read books so that you own your own job just like Deion Sanders owned his.

You’re becoming a theory-slinging, expert-quoting, knowledge-throwing lovecat, and that’s what makes you stand out from the pack, and that’s why others keep calling on you.

Minding the Store by my new contact Stanley Marcus. “It changed my life,” Steve says. “It helped me find my calling as a merchant. It showed me that being a merchant could be a noble thing, something more than just selling stuff to people.”

But never borrow the book as a substitute for owning and studying it yourself—you don’t want to miss the marking process. If you can stomach the metaphor, merely scanning another person’s notes without actually reading the text is a little like digesting someone else’s meal.

Next, begin to look for book recommendations in the journals that you’re grazing. Magazines such as Business Week, Business 2.0, Fast Company, and even the airline magazines will contain excellent recommendations, as well as book reviews and other suggested readings. General newspapers such as The New York Times or USA Today will also feature books

The more you read, the more you know, and the more knowledge you have to pass along.

Reading Maslow is like putting on a new pair of glasses that allow you to see people more clearly. He says, “Although human beings are capable of being selfish, lustful, and aggressive, that is not what they are fundamentally. Beneath the surface, at the psychological and biological core of human nature, we find basic goodness and decency. When peo