Together, these sources of capital are called limited partners, or “LPs.” Much as startups raise money from VCs, VCs raise money from LPs. The venture capitalists will try to convince an LP’s investment committee that their approach to startup investment opportunities, their team’s judgment and experience, and their fund’s assistance will produce a

For an early-stage company with little risk of brand damage and a relatively small following and low expectations, the MVP model can work wonderfully. You launch something as early as possible, you test your assumptions, you learn from your small but passionate audience, and then you iterate until you’ve got something extraordinary. Along the way,

What traits and behaviors should be rewarded and recognized in our employees? Which ones should be discouraged?

For the first five years of Moz’s existence, I blogged four or five nights a week. I’d take my intuition and my experiences from client work, online forum participation, conversations with other SEO professionals, and news coming out of the search engine world and turn it into content of all kinds. I made written blog posts, illustrated visuals,

Project Aristotle, an internal Google research project, looked at thousands of teams at the company with years of empirical data on performance and concluded that empathy between team members and a group norm of emotional support was the best, most consistent predictor of a team’s success.

To this day, I’m a huge believer in the power of Conversion Rate Experts’ objection-gathering and objection-addressing methodology. It’s something I urge marketers of all stripes to attempt on their own landing pages.

Doing just one thing means you can: try more experiments in pursuit of success, meaning you learn and iterate faster; keep communications overhead lean by hiring fewer people and keeping the task list short; get your most senior leaders personally involved in projects, reducing power distance and minimizing the time required to make crucial

What criteria should be applied to people we hire, those we promote, and those we let go? What makes someone a good person versus a bad person? How should hard-to-resolve conflicts be handled at our organization? What’s your preferred form of communication and why? What enables you to deliver your best work? What stops you from it?

billionaire masterminds.