Strategies

• Create a mood of dark opulence: embrace a darkly opulent aesthetic, moving from minimalism to a richer, more maximalist style


• Leverage the directional hue of Celestial Yellow: leverage WGSN’s Celestial Yellow to draw consumers in with its calm and luminous appeal


• Lean into nostalgia via analogue mediums: use film photography to create

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Some people say 30 is the new 20. But, if you’re the business of selling clothes to dudes, you’re likely thinking that 50, 60, or even 70 is the new 20 given the spate of famous elderly pitchmen being tapped to rep luxury clothing brands and streetwear labels.⁠

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Boomers and Gen-X-ers, clad in their comfy walking shoes, quietly strode to the... See more