Look closely at the most embarrassing details and amplify them.
Saved by steve and
Look closely at the most embarrassing details and amplify them.
Listen to what it’s saying. Gather evidence about what’s really happening. Tell yourself the truth.
Jon Acuff • Soundtracks
For children, it’s easy for everything to become a source of shame when nothing is normalized. You assume that if no one is talking about it, it must be just you.
Brené Brown • Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience
The next time you need to efficiently articulate a huge concept—whether it’s about love or business or anything else—zoom in. Zoom in on a specific moment tied to that concept. Focus The Reader’s attention on that one spot. If The Reader can relate, the moment will carry weight. If she can relate, it will tell your story better than you think.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
a huge part of creating the life you want is crossing your personal boundaries of cringe and breaking the walls of embarrassment that limit your choices
As a rule of thumb, if we have an urge to leave out a detail because it makes us uncomfortable or requires even more clarification to explain away, those are exactly the details we must share.
Annie Duke • Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Care about everything more than anything
So find the whitespace, not by searching among your competitive set of organizations or by describing your topic with more adjectives, but rather by identifying where the audience is feeling overlooked. Put your finger on what's painful AND not being discussed despite how awful it feels. Then call out it.
Speak the unspoken.
Say out loud what everyon... See more
Speak the unspoken.
Say out loud what everyon... See more
Jay Acunzo • Differentiation Isn't About Topics: How to Find Actual Whitespace to Stand Out
A bout of frenzied writing will often hit the heart of the matter, making you stop and sit back, stunned by the nakedness of an unmet need or childhood fear. Once you have found the core of your emotional reaction, think about it, kiss it right on top of its head, then sit back and figure out what to do about it. With more of your brain involved, y
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