Living in a Lorem Ipsum World: Sometimes We Need to Talk Less and Say More — Jim Carroll's Blog
Jim Carrolljimcarrollsblog.com
Saved by sari
Living in a Lorem Ipsum World: Sometimes We Need to Talk Less and Say More — Jim Carroll's Blog
The best approach to take in our overcommunicated society is the oversimplified message. In communication, as in architecture, less is more. You have to sharpen your message to cut into the mind. You have to jettison the ambiguities, simplify the message, and then simplify it some more if you want to make a long-lasting impression.
Jack Trout • Positioning: The Battle for Your Mind
Here’s the sad truth: people don't read anymore.
High on dopamine, they hop, skim, and jump from one stimulating snack to the next.
So make it bite-sized or be ignored. If it takes more than a few choice words to articulate your unique value, you'll become a casualty of attention warfare.
High on dopamine, they hop, skim, and jump from one stimulating snack to the next.
So make it bite-sized or be ignored. If it takes more than a few choice words to articulate your unique value, you'll become a casualty of attention warfare.