added by Sam Blumenthal · updated 2y ago
Livestreaming monetisation models
- In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an ... See more
from Ecommerce as Video’s Killer App | Andreessen Horowitz by Avery Segal
Sam Blumenthal added
- While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where a... See more
from Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz by Andreessen Horowitz (AZ)
Sam Blumenthal added
- Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner hundred... See more
from How livestream shopping marketplaces are trying to become mainstream by Saqib Shah
Sam Blumenthal added