Live shopping platforms are preparing for battle with big tech in 2022

In the span of just two years, Whatnot became the first U.S. livestream shopping unicorn with a valuation of $1.5 billion. Its app is home to thousands of sellers that deal in sports and Pokemon trading cards, action figures and comic books. Some have created multi-million dollar businesses on the back of its marketplace. Lafontaine says it’s ... See more

The company [NTWRK] has also partnered with J Balvin’s creative director (known as Milkman), along with brands such as Vans, Nike, Adidas and Foot Locker, which is also an investor. According to Fitzgibbons, onboarding the right sellers starts a “snowball effect” that prompts other sellers to join.  “The key to live commerce is truly interesti... See more

Experts agree that as live video shopping evolves, the apps most likely to succeed will be those that can nurture fervent engagement with their creators. “Larger platforms will copy features, so livestreaming as the value proposition will not be enough,” said Rachel Tipograph, founder and CEO of Mikmak, an e-commerce marketing platform whose client... See more