added by sari · updated 2y ago
Live shopping isn’t coming—it’s already here
- alibaba also worked to make live commerce a key highlight of singles' day. sellers were incentivized to participate: livestreaming merchants reaped traffic. alibaba also invested in a spate of promo events, like livestreaming the annual gala and eight-hour fashion show.
from The Brazen Strategy Behind China Tech’s Growth by Rui Ma
Lillian Sheng added
Sam Blumenthal added
- While this motivation may be latent—even subconscious, for most—in the U.S., it’s an economic driver that’s well understood in China, fueling a thriving video ecommerce market. In Asia, the powerful force of video entertainment shopping has spawned a livestream ecommerce industry akin to professional movie production. It’s more than a place where a... See more
from Shopatainment: Video Shopping as Entertainment | Andreessen Horowitz by Andreessen Horowitz (AZ)
Sam Blumenthal added