Immerse: Take time to get out into the world to gather fresh ideas and insights, in order to understand deeper human motivations and desires, and absorb how things work from the ground up.

Experimental innovators like Rock, Brin and Page, Bezos, and Beethoven don’t analyze new ideas too much too soon, try to hit narrow targets on unknown horizons, or put their hopes into one big bet. Instead of trying to develop elaborate plans to predict the success of their endeavors, they do things to discover what they should do. They have all

Wiseman believed another type of behavior played an even greater role in success. Wiseman found that lucky people build and maintain what he called a strong network of luck. He wrote: Lucky people are effective at building secure, and long-lasting, attachments with the people they meet. They are easy to know and most people like them. They tend to

organizational management has been developing methods for increasing productivity and minimizing risk and errors that tend to stifle creative experimentation.

Even when we are taught problem solving, such as solving math problems, the focus is generally either on using established methods or logical inference or deduction, both highly procedural in the way they require us to think. There is much less emphasis on developing our creative thinking abilities, our abilities to let our minds run imaginatively

Iterate: Repeat, refine, and test frequently armed with better insights, information, and assumptions as time goes on,

conceptual and experimental. Conceptual

When we can’t know what’s going to happen, little bets help us learn about the factors that can’t be understood beforehand.

Play: A playful, improvisational, and humorous atmosphere