Member Brief No. 1: Linear Commerce

The majority of Glossier’s influence referral comes from their blog while the majority of Kylie Cosmetic’s influence referral traffic comes from Jenner’s Instagram and Youtube accounts. While Jenner’s influence is currently stronger, Glossier owns their influence plane.

The media brands that have excelled in this era of paid subscription and media-driven eCommerce share two attributes: healthy direct traffic and high loyalty.