Rory Sutherland: Life lessons from an ad man
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Rory Sutherland: Life lessons from an ad man
Rory Sutherland – Are We Now Too Impatient to Be Intelligent? | Nudgestock 2024
youtube.comThings marketers know 1. Committed, creative people can change the world (in fact, they’re the only ones who do). You can do it right now, and you can make more change than you can possibly imagine. 2. You cannot change everyone; therefore, asking, “Who’s it for?” can focus your actions and help you deal with the nonbelievers (in your head and in
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Create value: The quality of materials, performance, and design all drive the perceived value of customers. This is also where innovation comes into play. Communicate value: This is how you influence customers’ perception. It includes how you describe the product, your selling proposition, and last but not least the brand . Value communication also
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