Rory Sutherland: Life lessons from an ad man
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Rory Sutherland: Life lessons from an ad man
Uber Maps reduces rider anxiety while you wait.
Meal kits work because we feel like we're cooking.
Planes can't go 10x faster. But flights can be 10x more fun.
Perceived value IS value.
I listened to Rory Sutherland's brilliant talks ... See more
adriane schwagerx.comMy feeling about media is that all media is about transformation. You know, a bridal magazine, a fashion magazine, a health magazine, sports and fitness magazine. Everybody wants to be somebody else. Everybody is in the process of transforming themselves. So if you can help transform somebody, the promise you'll be a different person by consuming t... See more
Rory Sutherland on LinkedIn: #advertising #creativity #behaviouralccience | 348 comments
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