Rory Sutherland: Life lessons from an ad man
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Rory Sutherland: Life lessons from an ad man
Perhaps advertising agencies are largely valuable simply because they create a culture in which it is acceptable to ask daft questions and make foolish suggestions.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Test counterintuitive things only because no one else will.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
discover what people really, really want,* rather than a) what they say they want or b) what we think they should want.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
But the value wasn’t in the essay. What’s valuable is the effort you had to put in to produce the essay. Now, what AI essays do is they shortcut from the request to the delivery of the finished good and bypass the very part of the journey which is actually valuable—the time and effort you invest in constructing the essay in the first place.
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Adam Grant • Are We Too Impatient to Be Intelligent?
This, from Rory Sutherland:
Logic requires that people find universal laws, but outside of scientific fields and once human psychology has a role to play, it is perfectly possible for behavior to become contradictory.... See more
A tax rise can cause you to work less because the returns of your labor are lower, or work harder to maintain your present level of
Sari Azout • Both are true
Scarcity and ubiquity can both matter, depending on the context.