The tone was generally utopian, because back then gamification seemed to be mostly a force for good. In 2007, for instance, the online word quiz FreeRice gamified famine relief: for every correct answer, 10 grains of rice were given to the UN World Food Programme. Within six months it had already given away over 20 billion grains of rice. Meanwhile

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The greatest power of games is that you can explore this landscape of different agencies. The greatest danger of games is that you can get sucked into this experience of just craving and wanting to be in a clear, crisp and gentle universe where you know exactly what to do and exactly how well it’s measured.