Saved by Keely Adler
LF05 - Strategy is Memory
I evaluate two distinct facets of knowing what to do: Strategy In good companies, the story and the strategy are the same thing. As a result, the proper output of all the strategic work is the story.
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
A good strategy is a journey from seeing a blurry blob to seeing crisp blocks.
Erwan Derlyn • A jargon-free go-to-market strategy template
Strategy is brain-work – more often than not it’s abstract and invisible, and challenging to articulate. This is the research, analysis, and debate that goes into making decisions, and the data that comes from observations, interviews, user studies, post-its, brainstorms, and mind maps.
Mehmet Aydın Baytaş • Strategy and Tactics in Design
The purpose of brand strategy is simple: Teaching everyone in your company what your brand stands for… …so they can make good decisions every day that reinforce it. Companies focused on scaling often fall into a common trap: → Visual identity before brand strategy → Naming before brand strategy → Messaging before brand strategy → Marketing before brand strategy → Everything before brand strategy Surprisingly, executive leaders, including CMOs, acknowledge this backward approach, often compelled by CEO directives. This results in: → Wasted time → A focus on features over benefits → A meaningless brand → Disconnected, piecemeal efforts → Confusion over which strategy to pursue Beyond the obvious issues, this can become a cultural norm and a hard-to-break bad habit. Brand strategy is what you do to scale with less friction. @wearemotto
instagram.comThe point of this example is to demonstrate three things. First, the process of strategy is not a linear process but an iterative cycle. The climate may affect your purpose, the environment may affect your strategy and your actions may affect all. Second, acting is essential to learning. Lastly your purpose isn’t fixed, it changes as your landscape... See more